Website Traffic Growth Strategies For New Business People
Once your website is up and running the objectives immediately become making sure people know it's there, and driving traffic to it.
There are so many methods to do this that it can be difficult to prioritize where to begin. We say, because it is actually essential to consider all of these methods, start where you’re comfortable, and begin with the basics.
Happily there are a ton of basic strategies you can implement to steadily grow your website traffic and to reach your targeted audience in more meaningful ways. Tactics like creating excellent content, deploying it intelligently across social media channels, activating ad campaigns and strengthening your search engine optimization are all great places to start.
Here’s a heap of ways that you can drive more visibility for your business, increase engagement from your audience, and drive traffic to your website:
Content Marketing:
Create high-quality, informative, and engaging content: This could include blog posts, articles, infographics, videos, webinars, or ebooks that address your target audience's needs and interests. Make certain that your content address the needs, interests, or the underlying desires of your target audience, so that it’s more likely to connect with them. Use a tool like Buzzsumo to research what sorts of content connect with audiences like yours.
Optimize your content for search engines (SEO): Use tools like ahrefs, and Answer the Public to identify relevant keywords, then create meta descriptions (for use wherever your content is posted), and develop title tags to help people (and search engines) find your content in search results.
Promote your content on social media, email marketing, and other channels: Share your content across various platforms to reach a wider audience. Be certain to target it properly using channel-specific hashtags and keywords.
Become a guest creator on other websites: This can help you reach new audiences and build backlinks to your site.
Paid Advertising:
Run targeted pay-per-click (PPC) ads: This allows you to target both specific keywords and particular audiences. Pay only when someone clicks on your ad, and with a targeted audience, know that those clicks will generate value.
Display advertising: This allows you to place banner ads on other websites relevant to your target audience. Use audience identification tools in order to figure out where your audience hangs out online and off.
Social media advertising: Target specific audience segments on social media platforms with content and promotions that you’re confident they’ll engage with. When you’re targeting, consider interests, intent signals, competitor behaviors, and website user statistics to build the smartest audiences.
Social Media Marketing:
Create engaging social media profiles: Share engaging creative content, spend time interacting with your audience (whenever they are), and run social media promotions to grow your following.
Use relevant hashtags: This helps people discover your content when searching for specific topics. Take your keyword list to a tool like Sparktoro and research which hashtags you should be using.
Boost high-performing organic content: This can help you reach a larger audience and target specific groups of people with content that has proven to be engaging. Targeting matters enormously, and you should almost never spend on untargeted media.
Email Marketing:
Build an email list: Drive clicks by offering high-quality, creative, informative content for your audience. Develop valuable incentives and promotional offers in exchange for email addresses. Make sure the landing page is worth the click!
Send regular email campaigns: Set a schedule based on performance data. Review the results of past sends and schedule future sends for days/times when your audience engages the most. When you do, always share valuable content, promote new products or services, and find new, innovative ways stay connected with your audience.
Segment your email list: This allows you to send targeted messages to different groups of people based on their interests. Create dedicated content for each segment, and feature that content in your emails to them. The email will perform better when the audience cares about your content.
Consider purchasing reliable visibility from other popular publishers until you’ve got an email list of your own. Newsletters, social posts, and other innovative solutions may offer you affordable access to valuable audiences.
Technical SEO:
Ensure your website is mobile-friendly: This is crucial for attracting mobile users, who make up a large portion of web traffic. Most modern content management systems (CMS) offer mobile, tablet, and desktop views. Make certain that your site is fully functional, that the content runs properly, and looks as you expect it to across all device types.
Pay attention to Google’s Core Web Vitals: People expect websites to load quickly, run securely, and work properly. Google’s Core Web Vitals measure essential website performance details that affect user experience the most, and URL performance scored by status (Poor, Need improvement, Good). Your rank in search results is impacted by those scores, and visitors .
Fix broken links and website errors: Your business’s reputation is supported by a well built, well maintained website. Website visitors don't trust a site that's got broken links and errors appearing on the site. If a visitor thinks they can't trust you they certainly won't spend any money on your site. Make sure every page runs right and fix those errors.
Other Strategies:
Get listed in online directories: It may be an old tactic, but adding yourself to a trustworthy directory of similar businesses, or adding yourself to a category of similar businesses in a big directory, is good way to ensure that your website is seen as trustworthy by search engines. Make sure that you build the link properly in that directory and you've optimized your profile and whatever ways you can.
Partner with other businesses:Partnership opportunities abound if you're a creative thinker. The best way to develop a partnership is to reach out to a related brand that you admire, and which owns an audience you'd like to reach, to develop mutually valuable terms around an interesting creative collaboration. Many potential partners look forward to outreach like this because it offers benefit all around.
Offer excellent customer service: As in every other aspect of business - and life, how you treat people will affect how they feel about your products, your services, and even you personally. Those are what turn into opportunities gained, and opportunities lost. Ensure that your products, services, and the customer support that comes with them, guarantees word of mouth referrals, and enhances your potential for future growth.
Remember, it's important to track your results and experiment with different strategies to see what works best for your business. Review your results and make optimizations to each tactic as the opportunity arises.
These tactics are all helpful. Take them one by one, improve on them as you can, and there's no question you're going to drive additional traffic to your website. It's just the way the web works! When you run these strategies properly, your site traffic will grow.
If you’d like to make time to talk about driving traffic to your website, you can get growing here.
