If you're responsible for marketing, or hire the people who are, the cookie is crumbling — and waiting to see what happens isn't a strategy. Here's what's going on, and what to do about it.

There’s no mystical practice behind earning referrals. Engage your personal network to grow your business with network-based marketing.

Launching a business is like looping an airplane: thrilling climb, upside-down disorientation, then leveling off at your new altitude of success.

Activate third-party audiences to reach a targeted group of prospects who are predisposed to adore what you offer.

Learn to segment your audience, and how to build landing pages that they’ll look forward to interacting with.

Four steps to developing a keyword list that can act as the core of your marketing strategy

Tips and tactics to drive website traffic.

Use popular, powerful tools that help identify, locate, and engage your audience to drive targeted growth.

A click can be a hard thing to earn. This post is all about making sure your landing pages deliver on the promise of your ads and creative.

Sometimes, it’s important to look past revenue metrics in order to focus on the metrics that grow revenue instead.