Affordable Guidance
A little time, a bit of budget, great energy, and a whole lot of growth.
It’s simpler than you think to build and lead a modern marketing program.
You don't need a retainer the size of your rent, or an agency team of twenty. Five or ten hours a month is all it takes.
What will help most is an experienced collaborator who understands your goals and can equip and motivate you to meet your objectives without making you feel like you need a marketing degree to keep up.
Your Business Grows When You Grow
The growth happens fast with guidance, motivation, and the knowledge transfer that will pay for itself in no time. At the end of your first month, we'll have developed:
A clear-eyed assessment of your marketing program priorities
A prioritized growth plan and project tracking toolset
A working understanding of your marketing and digital tools
Alignment with your agency, vendors, or partners
Benchmarks to beat and ways to measure your progress
The knowledge and confidence you need to lead your program for years to come
A trusted partner who knows you and your business — and is ready when you are
How it Works
Our sessions together are to ideate, educate, motivate, and activate to get you growing quickly. Here’s an example of how that often journey often goes.
Week 1 - Goals & Audience
Identify goals
Identify audiences
Establish their needs
Define your relevance
Your homework
Document your goals
Define your audiences
List prospect personas and segments
Collect current messages & collateral
Week 2 - Message & Target
Define goal KPIs
Audience targeting
Message review
Keyword kick-off
Your homework
Match prospect needs to product and service features, attributes, and benefits (F.A.B.s)
Identify available channels for distribution
Week 3 - Core Content
Benefits review
Message review
Keyword development
Channel selection
Your homework
Finalize keyword list
Create or optimize accounts
Collect current messaging
Week 4 - Create & Activate
Partner with AI to outline campaigns
Craft content samples
Review analytics
Your homework
Hone campaigns and expand content with AI
Prepare content for deployment
Set intent and expectations
The extra hour(s)
We identify my task
I kick its ass for you
We review & refine it
It gets rolled out
Pick Your Pace
5 Hours/Month
Perfect for solo-leaders in early-stage businesses or executives who want expert guidance without a big financial commitment. Get actionable support for your highest-priority opportunities to build confidence and clarity fast.
Package Cost: $1,250
10 Hours/Month
Ten hours gives us room to plan, activate, and measure the work. The same personal guidance but with more time for strategy, planning, project management and hands-on support to execute faster.
Package Cost: $2,500
Book a chat to figure out which pace best meets your needs.
Accomplish More, Feel Stronger
For 20+ years we’ve been trusted to grow major brands, like Marriott International, CoStar Group, Xometry, The Ritz-Carlton Hotel Company and others. Like them, entrepreneurs running new businesses, small businesses, and start-ups rely on us for:
Strategy & Planning
Operationalizing AI
Goals & Objectives Identification
Market & Audience Research
Growth Marketing Planning
Resource Optimization & Management
Talent Development
Business Acumen & Communication
Digital Concepts Training
AI for Business Data
Competitive Analysis
Communications Strategy
Organizational Alignment
Opportunistic Revenue Development
Channel Expertise & Execution
Digital Coaching
Agency Management
Website Development & Optimization
Channel Strategy - Sites, Social & More
Paid Media
Marketing Innovations
Growth Hacking & Experimentation
AI Product & Project Development
Acquisition & Growth Testing
Experimental Measurement
Award-Winning Creative Content
Performance Marketing
Account & Network Based Marketing
Data & Analytics
Measurement & Analysis
AI Data Mining
Insights & Recommendations
Reporting & Dashboards
Data-Driven Insights
Data & Analytics Training
Entrepreneurial Support
Leading Growth with AI
Professional Coaching & Development
Problem Solving
Partnerships Development
Talent Acquisition
Employer Branding
Yeah, You.
The leaders who love this program used to sound like this:
“I hate marketing and now it’s my problem.”
“How do I prove our success?”
“I’ve never built a business before.”
“I have ideas. I need someone to help me think them through."
“I don’t know what good marketing looks like.”
“I need to show my investors we’re making progress.”
"I don’t like my agencies. They’re not worth it."
"I know I need to do more with marketing. I just don't know where to start.”
"I can't afford to waste time or money on the wrong things."
And, our favorite: “Just teach me how to do it on my own.”
Get expertise, direction, support, motivation, and growth.