Practical applications for creative thought
An affordable partner to help define, develop, and deploy creative content that converts.
Craft content that meets customer needs and it’ll meet your needs, too.
You don't need an agency of record to say something worth hearing. You need someone who has spent years watching the world unfold and finding the moments where a brand genuinely belongs.
Five hours a month buys you that partner: a senior creative mind who understands your business, meets your audience, and works with you to create and launch the content in places it won’t get missed.
The modern human experience demands details, insights, stories, experiences, examples, and data, and we sit still for none of it. The content you create needs to fit into your prospect’s lifestyle, their news outlets, and the entertainment they consume.
Develop actionable, affordable ideas to deploy into:
Creative content isn’t all about ads.
Website & landing page experiences
Social media & real-time marketing
PR & earned media
YouTube & CTV
Branded storytelling & educational content
Experiential & events
Partnerships & influencers
Film, TV and popular culture
AI conversations and generative engine optimization
…and the hands of account-based targets
TALES FROM THE COMMAND CENTER
Big-brand thinking, scaled for yours.
An approach that works for any business whose customers live online, whatever the industry.
Max Lang helped launch and lead M Live, Marriott International's global marketing command center for real-time social, creative and content.
Its wall of screens showed the world as it happened: guest posts from thousands of hotels, breaking news, trending conversation, loyalty sign-ups by city, and so much more.
The job was to watch it all unfold, then find the creative, revenue-generating moments where a brand could step in. That meant working across Marriott's 30 brands and the dozens of internal teams behind them, through crises and through opportunities.
That practice gets applied to your business for five focused hours a month.
Content that made a measurable impact
1.15 billion
organic earned-media impressions on a $7,200 budget
400%
above-benchmark engagement on real-time Twitter campaigns, at a negligible cost
240%
year-over-year increase in branded content consumption from real-time creative
63%
of engaged guests responded, posting an average of 3.6 times each, with zero paid media
We were judged accordingly
Gold & Silver Lions
Cannes Lions 2017, Creative Data: Social Data (Gold) and Use of Real-time Data (Silver)
Shorty Award
Winner, Customer Service, 12th Annual Shorty Awards
PR Daily winner
Brand Awareness and Influencer Marketing
Dozens of Industry Awards
Hospitality Sales & Marketing Association International Adrian Awards
Pick Your Pace
5 Hours/Month
Each month, get 4 ideation sessions plus an extra hour for workshopping with the team, content creation, an activation plan, artistic direction, campaign development, or solo work.
Package Cost: $1,250
10 Hours/Month
More room to define, develop, and deploy. Get twice as much time for hands-on help with project management, production, launch, real-time response and analytics.
Package Cost: $2,500
Book a chat to figure out which pace best meets your needs.
Yeah, You.
Entrepreneurs who love this program sound like this:
“Our content has sounded the same since 2019.”
“We have tons of content and we can’t tell what converts.”
“Our great ideas either go nowhere, or they have nowhere to go.”
“Agency concepts cost more than our payroll.”
“Persona-driven landing pages?”
“No one can find our product content.”
“I won’t chase trends just to be relevant.”
“What do you mean ‘gated content’?”
“Can we make it go viral, like, today?”
“I don’t know any designers or photographers.”
“We’re not a team of storytellers.”
“Leadership wants buzz but I need revenue.”
